193- Public Relations 101 - Episode 3

I'm continuing here to talk to you about our NATA PR model in six steps because it's indeed the perfect tool to lay the foundations of PR 101.

By the way, if you don't already have our model, I'm offering it for free.

To get it, all you have to do is click on the link in the notes at the bottom of the episode: THE FREE NATA PR MODEL.

You'll have understood that I presented steps 1 and 2 in the previous podcast.

So here are steps 3 and 4 of our model.

Identify the real influencers Provide them with the necessary tools IDENTIFY THE REAL INFLUENCERS It's important to understand that I'm not passing judgment here on who the real or fake influencers are.

I'd instead draw your attention to those who are "real" for you and your products.

I've too often seen companies use media lists graciously provided by a third party that had nothing to do with their industry.

According to a CISION survey, our journalist friends confirm that barely 25% of what they receive is useful to them.

It's better to have 5 "real" journalists/influencers on your list than 1000 who will never respond to you.

When you sign up for our program, I will show you how to create your own list and find your first real influencer.

At the end of the 6-week program, you'll have your own list and can continue to develop it.

I show you how we do it at the agency to find the right contacts.

PROVIDE THEM WITH THE NECESSARY TOOLS When we talk about PR 101, it's essential to know that it's pointless to communicate or try to convince journalists to talk about a new product if you don't have good photos.

Yes, I hear you; newspapers still send their journalists accompanied by a photographer.

But it's becoming increasingly rare.

To give yourself the best chance and not miss an opportunity to get free publicity, have good high-resolution photos and products you can send the journalist to try out.

Otherwise, PR 101, resist and wait until you have images.

Also, make sure your product is available and can be purchased on a website or at a specific location.

Otherwise, you're doing all this work for nothing.

Nothing makes me sad than articles written about products, and readers can't get hold of them.

Quick reminder: PR 101 Press relations are there to make you known Social media does not replace PR PR complements social media.

And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL at the end of May 2024.

BE THE FIRST There are limited spots; sign up for our waiting list to reserve your spot with priority. https://bit.ly/3U1LWYW I'm here to help.

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