21- Ten tips for our marketing friends

Before we get started, I want all the marketing pros out there to know that we have nothing but respect for you!

I sincerely believe it’s impossible to understand the scope and power of PR if you’ve never done it yourself.

Here’s what the marketing pros don’t know: 1- They confuse influencers/journalists with consumers. 2- They think they know how we should talk to influencers/journalists. 3- They associate press releases with advertising. 4- They imagine that we’re in control of publication dates and article formats. 5- They have some difficulty understanding the concept of “time” in PR. 6- They associate one product with one mention. 7- They think we can share our list of influencer/media contacts with them. 8- They often choose influencers based on the number of fans and forget to find out where those fans live. 9- They often misunderstand what “organic” implies. 10- They confuse our power to influence with the power dictated by advertising budgets.

I’ll say it again: Don’t be hard on yourselves, marketing friends.

What you don’t know about our profession is totally understandable.

This is why I created the Nata PR SCHOOL, and I invite you to register for our training program if you want to know more and learn how to maximize PR actions, which are always helpful and effective in a marketing plan.

Find out about our next training here : www.natapr.com