40- Interview with Pascal Desjardins Founding President BELLA VITA INTERNATIONAL

Hello!

Welcome to this 40th episode of the NATA PR SCHOOL podcast.

I have the great pleasure of welcoming Pascal Desjardins, president and founder of BELLA VITA INTERNATIONAL, which is celebrating its 20th anniversary and has worked with us for almost 10 years.

Pascal Desjardins is one of the best communicators I know.

He worked in the world of traditional media (TV, radio) for many years before creating Bella Vita International, an importer and distributor of exceptional fine products, including wines, spirits, cosmetics and home products.

BV represents very high-quality brands in Canada which are often renowned in their respective countries and sometimes even worldwide.

BV imports and distributes many products, including Henry Bardouin pastis, which is the best in the world (and my favourite!), Marvis, Proraso, Barbancourt rum, Douglas Laing scotch, Michel Couvreur whisky as well as the excellent wines and champagnes of Pascal Agrapart and Anne Gros, Prosecco by the Bronca sisters and Riesling from the Frey brothers.

These are a few of the dream brands in the BV catalogue.

Welcome Pascal, it's a real pleasure to have you on our Podcast for our 40th episode.

Before I get into PR and social media, I'd like you to introduce yourself, because you're one of those rare humans missing from the web.

You can't be found on LinkedIn, Facebook, or Instagram, and even Google has nothing to tell us about you. 1- Who is Pascal Desjardins? 2- You have your own products, such as Savon des Antilles, but how do you choose the brands that you import and distribute in Canada? 3- We have been your PR partner for 10 years now and have been promoting your brands to journalists and influencers.

What does PR mean to you? 4- We know that traditional media are going through some major changes.

What do you think has changed the most and how has BV benefited from it? 5- You don't communicate under your own name, like many executives on Facebook or Instagram, yet your business is doing very well.

Is life possible without the Internet? 6- However, the Bella Vita Grands Crus division does have an Instagram account.

Why is that?

Is it really useful? 7- Why should brands choose to work with BV?

Who is the ideal partner according to BV? 8- Many of our clients are obsessed with the Web.

Is this the case for the brands you represent?

What are you doing to support them? 9- What does the future look like for Bella Vita in three or five years, assuming we don’t have to deal with another pandemic?

What should we hope for you?

Get in touch with BELLA VITA INTERNATIONAL: www.bellavitainternational.com Free consultation Subscribe to our lists: www.natapr.com.