51- PR and Marketing Laws – Rule No. 11: Resources

You’ve probably heard it said that a good idea will never take off without the right financing.

This statement – this belief, even – is quite commonly accepted.

It could be proven before the advent of the Internet.

Today, of course, that’s exactly where people turn to start up a business.

That’s where we test out new concepts and new products, to take the pulse of potential customers without making a massive investment.

However, without a plan or a set of recurring actions, even the best idea may never see daylight.

That’s why we strongly recommend you combine your social media platforms with media relations.

You may have heard me say that PR is the organic ingredient in your marketing plan.

Why?

Because we don’t pay any journalists to talk about you or your product on TV or in the media.

Because influencers will be lined up ready to talk about your start-up, for free, in exchange for your fabulous products.

Today, we achieve more than 75% of results for our clients online: in articles published in webzines, in online newspapers, in TV segments rebroadcast on websites, and on social media platforms.

When you’re just starting out, you can set up your public relations campaigns yourself.

This can be learned, and we teach it at NATA PR SCHOOL.

Likewise, promotion is not a miracle solution, especially if your product is not up to speed and doesn’t provide consumers with a solution.

In that case, all the money in the world, and the best marketing plan, will have no impact.

In many countries, boxed, ready-to-cook meals like HelloFresh, Blue Apron, Gousto and Goodfood have been all the rage for a few years and, since the pandemic, their popularity has literally exploded.

Many of these companies have, of course, found serious investors to drive them forward, but many had proven themselves by already having an online presence and were generating substantial sales while collecting plenty of data on their potential customers.

It’s true that to mark your customers, sooner or later you’ll have to invest in major PR and advertising campaigns.

Nothing comes for free.

You probably know this if you have followers on social media.

You’ve no doubt already invested in content creation: photos, text, images, etc.

Although you don’t need much in the way of resources to start things up today, investing in promotion and marketing is critical to taking the next steps.

There’s a cost to every public relations campaign.

It can be anywhere from $5,000 to $10,000 a month for a public relations and influencing agency.

Interested in taking your thought process further?

Do you want to talk?

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