Cover art for the episode 19- PR = easy

Podcast episode

19- PR = easy

Natalie Bibeau Jan 6, 2021 16 min

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You’re getting to know me and noticing that I like it when things are simple and easy to understand, and that I love to use formulas (addition, subtraction, multiplication, and percentage).

So, here’s my new formula: PR = EASY Whatever could this mean?

Simply put, over the next 12 months, if you stir a few public relations ingredients into your marketing plan, you’ll see the impact on your SEO shoot upward.

So, what are these ingredients? 1-  Write three to six stories – short pieces about you, your business, and your products. 2-  Come up with a list of the top 10 media, websites, and influencers you want to approach – if you add five new contacts each month, in a year you’ll have a list of more than 70 contacts. 3-  Get to know them – do Google searches to read about, see, and follow what they’re doing. 4- Do your homework on the competition: What are they up to? 5- Create a PR publications – social media plan and try to notify your Top 10 before revealing your news on social media.

If you’re ready for a deep dive into these techniques, contact us.

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